Buy vs. Rent Marketing Tips

buy vs. rent social media tips

Show potential buyers the feasible and financial advantages of owning a home with these simple tips from our CEO Nathan Froelich.

First, click on the button below for our Buy vs. Rent Social Posts.

Watch this short video from our very own CEO on how to leverage our free Buy vs. Rent Social Posts.

Below the video are additional links, tips, and tools to help increase your success.

More about Buy vs. Rent Social Posts

  • Designed for Buy vs. Rent prospecting
  • Completely customizable
  • Share with your SOI on your Facebook Business Page
  • Share it on your personal page (Note: This isn’t always applicable. Sprinkling them into your social mix is okay, but you don’t always want to promote this on your personal page.)
  • Target areas where you’ve already done door knocking, door hangers, and farming
  • Target a geographic area
  • Use Facebook Ads Manager to boost this post and track analytics

Learn about choosing the right marketing objectives on Facebook here: Facebook: Choosing the Right Marketing Objectives

You’re not promoting a service, but a product!

After you’ve clicked “Get Started," see these tips below:

  • Give details about the specific listing
  • Get creative
  • Be aggressive
  • Change the photo to your listing, use the correct address, brand, edit, and complete

You can use a caption like:

“You can own this home for ______ a month”

Know there are restrictions that may apply and you may need to add these details at the bottom of your caption.

  • Always be clear and upfront
  • Make sure you’re compliant and never misleading!

About Nathan Froelich

After a successful career as a top-producing real estate agent and building a real estate company in Colorado, broker and owner Nathan Froelich and his business partner sold their company. Then, they followed their passion for helping those in the real estate industry by founding Breakthrough Broker. Nate is dedicated to helping real estate agents, title companies, and mortgage companies build successful businesses.


breakthroughbroker
Technology, marketing, & strategy your real estate business needs!

Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

Create your free account and join over 600,000 other real estate pros.

Create Free Account

A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.