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Fall into Success: 12 Marketing Must-Haves for Real Estate Professionals

By Jeff Bernheisel October 2nd, 2023 10 mins
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Fall is in the air…

As the leaves begin to change and pumpkin spice becomes the flavor of the season, it's time to amp up our marketing strategies to finish the year strong.

With competition fierce and the real estate landscape ever-changing, having the right tools in your arsenal can make all the difference. Thanks to our easy-to-customize templates, getting your hands on top-notch marketing materials has never been easier!

Let's dive into 12 of our most popular items:

Just Listed Postcards:
Listings are the lifeblood of the real estate industry. Announce your latest with a stylish postcard that stands out in the mailbox. These are especially effective for targeting specific neighborhoods or demographics around the new listing and are a great way to attract new potential sellers as well.

Just Sold Social Story:
Showcase your recent successes and highlight your expertise with an eye-catching social story. A sold property is not just a victory for you but a testament to future sellers of what you can achieve for them.

Personal Promotion Postcards:
Build your brand and stay top-of-mind in your geo-targeted farm area. These postcards are perfect for sharing your unique selling points, recent testimonials, and other highlights to attract both buyers and sellers alike.

Fall-Themed Holiday Social Media Posts:
Engage your online audience with a spooky Halloween post or warm and inviting Thanksgiving wishes. These not only capture the essence of the season but also subtly remind family and friends that you can represent them in buying or selling a home when the time comes.

Open House Flyers with QR Codes:
Integrate modern tech by using QR codes on your open house flyers. Potential buyers can scan to get detailed property info, RSVP to your event, or even take a virtual tour when paired with one of our single property websites.

Single Property Websites:
Elevate the marketing of your listings with our single property websites: a modern, sleek, and captivating way to showcase homes, capture potential buyers, and set yourself apart with future sellers.

Market Snapshot Postcards:
Keeping your prospects informed about the latest market trends, statistics, and insights about today’s real estate market is more important than ever. Position yourself as the go-to expert in your selling area.

The Ultimate Buyer's Packet:
Use this buyer’s packet to nurture trust, offer valuable tips, and establish your authority as an expert in the industry as you go through the process of learning more about your buyer clients.

Self-Promotional Door Hangers:
Some may say door knocking is too “old school” but there’s no denying it works if you put in the work. Get more exposure in your geographic farming area by showcasing your comprehensive knowledge of the selling process using these self-promotional door hangers.

Testimonial Social Media Story:
There's power in word-of-mouth. Use this template to highlight a recent client testimonial, showcasing their success story stemming from your professional guidance through the process.

Holiday-Themed Promotional Postcards:
With major holidays like Halloween, Thanksgiving, and Christmas just around the corner, it’s a great time to think about sending out a spooky reminder or warm wishes to your farm or sphere. Our Holiday-themed promotional postcards are a perfect way to do so.

Proof of Production EDDM Postcard:
Reflect on your successes and milestones from throughout the year, and share a sneak peek into what's in store for those choosing to work with you as their trusted agent in the future. This Every Door Direct Mail (EDDM) postcard template is a great way to showcase your production highlights to potential buyers and sellers alike.

As we gear up for the end of the year and begin to look ahead to 2024, there's no better time to refine your marketing strategy and with Breakthrough Broker’s vast selection of templates, you're sure to find whatever you need to ensure success.

Reminder: our yearly business planning sessions are just around the corner, so watch for those announcements coming soon to your email inbox!

Happy Marketing, and here's to a prosperous fall season!

Jeff is a high-level marketing expert helping us grow BB through strategic planning and tactful execution. Not only does Jeff excel in marketing, but he is also witty and creative in numerous areas giving us the right amount of flavor; think eye-catching social media posts. Jeff enjoys skiing, golfing, and camping - with a glass of his favorite whiskey, of course.

Jeff Bernheisel

Lead Marketing & Growth Specialist

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.