How to Add Value to Your Services

Sponsored Content: Together with American Home Shield

You are in a dogfight for business. A lower number of home sales and the same amount of real estate agents fighting for buyers and sellers makes it more important than ever to articulate a stronger value proposition than the rest. Consider adding a home warranty to your arsenal of value propositions.

Leveraging a home warranty can be helpful for both your buyers and sellers. Offering a home warranty to your buyer at closing is a great way to deliver peace of mind and confidence in the purchase. Knowing major systems and appliances will be covered for a period of time after they move in will take some of the stress away from the transaction and give you a strong value proposition as their real estate agent. 1 in 4 American Home Shield buyers use their home warranty in the first 60 days of living in their new home.

  • Insert a Home Warranty overview in your buyer presentation.
  • Explain to the buyer how a home warranty works and the advantages it gives them.
  • Have the seller include an American Home Shield home warranty in the purchase contract.
  • Buy a home warranty for your buyers as a closing gift.
  • Market your home warranty partnership at your open houses. Let potential buyer leads know you offer a home warranty with the purchase of a home.

Leveraging your Home Warranty partnership for the seller can be a powerful ad value as well. As you work to find listings, let potential sellers know you have a strong home warranty partnership. A seller can be protected during the listing process against system and appliance failure. With homes sitting on the market longer, the seller can rest assured that they will not have to pay for those fixes, and it can be a huge value to potential buyers after the purchase making the home more desirable.

Home Warranty can keep a transaction on track. Fix certain inspection items leveraging the home warranty and gain the buyer's trust.

  • Insert information about home warranties for sellers in your listing presentation.
  • Add home warranty to your list of marketing activities for new listings.
  • Leave home warranty information accessible for showings and open houses.

Over 50% of customers use their home warranty. If you want to add true value to your selling proposition and be better than your competition, adding home warranty to your value arsenal is a no-brainer.

American Home Shield wants to be your Home Warranty partner. With local representation in all 50 states and a real estate concierge, you can actually talk to a home warranty specialist and create a plan for leveraging home warranty to add to your value proposition.

About our Sponsor

American Home Shield Home warranty by American Home Shield keeps homes up and running and budgets on track. American Home Shield is the #1 Home Warranty Company with more than 2 million members. Connect with American Home Shield and learn more about their exclusive discounts!

Click Here to create your partner profile and start leveraging the opportunities today.

Click Here to learn how you can save $50 when you join  American Home Shield.


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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.