Choosing the Right CRM for Real Estate

Choosing the right CRM for you and your business can seem overwhelming with ever-growing technology and millions of products on the market. What it comes down to is which platform is going to offer you everything you need to successfully run multiple facets of your real estate business, not just one.

Our goal at Breakthrough Broker is to make sure you’re equipped with the latest and greatest. Below is a list of the top three must-have CRM features that one of our favorite real estate marketing and CRM solutions, RealGeeks, offers.

Full-Circle Marketing

The marketing and CRM solution you choose should give you the power of a marketing team for a fraction of the cost. For example, RealGeeks not only makes it easy to manage your contacts but also makes it effortless to stay in front of them through its automated email and text campaigns. With an integrated system such as theirs, you can manage the first conversation and marketing touchpoint with a lead or contact all the way to the last within a single site, providing you with a global view of this connection and where they are in your sales pipeline.

Loaded Website

It’s one thing to have a beautiful website with IDX included, but why not take it to the next level by connecting it to your CRM. When your website and CRM become one, as it does with RealGeeks, the ability to capture a lead and keep them coming back to your personal website becomes effortless. Here’s what you can expect out of this integration from RealGeeks: A lead is submitted through the IDX website and it’s instantly added to your CRM. Automation campaigns are in place to get you in front of this lead. This lead responds with, “I’m just browsing.” Rather than ending communications there, you can set this lead up to receive automatic home search emails that keep them coming back to your website to learn more. When they love a property, you receive a notification through your CRM, giving you the perfect reason to call. All of this is done from one site, again, giving you a 360-degree view of a lead and every interaction you’ve had with it so far. Talk about power in CRM.

Landing Pages

Similar to a fully-loaded website, when your CRM is integrated into a lead generating landing pages, such as property valuation and property landing pages, capturing the lead’s information no longer becomes an exciting point. The excitement now comes from the marketing journey you can send this lead through. When a marketing hub is connected to your CRM, as it is with RealGeeks, tailoring your content and marketing message based on the various lead generating landing pages you use becomes second nature. For example, if a lead is submitted through a property landing page, you know exactly the type of home this lead may be looking for. Based on the info stored in your CRM about the lead and their ideal property, you can send them similar properties they may be interested in, instantly making you an indispensable resource in their home buying journey.

If spending one dollar would make you two, then spending that dollar would be well worth the investment. A good CRM should be the backbone of your real estate business. When it’s integrated with additional must-have resources like automated email and SMS marketing, a fully-loaded website, and lead generating landing pages, that’s when the magic really happens. To learn more about RealGeeks and why we recommend them, click here. To explore our additional resources on CRMs, click here.

RealGeeks builds powerful, simple and easy-to-use software to help real estate professionals generate more business.

The Company's mission is to combine innovative solutions and modern technology to improve the lives of Real Estate Professionals. RealGeeks specializes in creating effective, attractive websites featuring easy-to-use search functionality, listing information, scalable custom CRMs, and marketing automation that will increase conversions.

Explore RealGeeks here!

Disclaimer, RealGeeks is a paid partner of Breakthrough Broker.

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.