7 Alternative Lead Sources for Agents

What are you doing to build a diverse source of incoming leads? Prospecting in real estate could be compared to fishing, it's important to have multiple "lines" in the water. Relying on one or two lead sources could be risky, you never know when one will stop producing.

Below we share seven alternative lead sources for you to consider. Keep in mind when contacting the professionals and companies listed below, you must be prepared to demonstrate the value you bring to the business relationship. Getting and giving referrals is a two way street.

In addition to your current sphere, here are seven alternative lead sources to add to your contact list:

  1. Divorce Attorneys - Divorces are an unfortunate situation. However, many times it results with the sale and purchase of a home and a Divorce Attorney will be the first to know.
  2. Financial Advisors - For example if you're working in or near a college town, parents who are getting ready to send their kids to school will be in contact with Financial Advisors discussing costs, including real estate.
  3. Human Resource Managers -HR professionals, especially within large corporations, are excellent lead sources as they will likely have new hires from out state looking to buy.
  4. Recruiters - A recruiter gets paid when their contact takes the job. Offer to support local recruiters by taking their contacts on city tours. When they fall in love with the city and take the job, the lead is yours.
  5. Short Term Housing - Many times those who stay in Short Term Housing are corporate transfers in between moves. Ask the manager to connect you with tenants who have expressed interest in buying and give them a referral fee if the lead turns into a buyer. (Always follow your state rules and regulations regarding referral fees.)
  6. Property Managers - Similar to Short Term Housing, ask Property Managers for the contact information for tenants who have given notice to vacate. If the lead turns into a buyer, give them a referral fee. (Again, always follow your state rules and regulations.)
  7. Commercial Lenders - Consider this, you build a relationship with a commercial lender who knows an investor building condos. The lender connects you with the investor and you make your case to the investor for the listing of the condos. Anything is possible, so try it!
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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
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Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
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