Facebook Strategy

Whether you're a new or seasoned Facebook advertiser, this webinar is for you!

Transform the way you’ve been running Facebook ads when you watch this impactful webinar with Scott Shapiro, Facebook’s Real Estate Industry Relations Partner. You'll learn the dos and don’ts of Facebook advertising and how to maximize your strategy for your business. Plus, you'll get a look at their first-ever local real estate playbook!

Here's what you can expect to learn:

  • How to generate more leads through Facebook Ads
  • Nuggets from the local real estate playbook
  • When it's time to hire a third-party organization to help you get more for your dollar
  • The difference between boosting a Facebook post and using Facebook Ads Manager
  • The difference between real estate and lead ads
  • And so much more!


  1. Think of social as "mobile marketing platforms."
  2. Choosing the right Facebook Marketing Objective is crucial.
  3. Boosting is not the same as an ad. It's lightweight advertising.
  4. Spend your dollars on partners and third-party organizations.
  5. Use Facebook Ads Manager to create an ad and know the difference between real estate ads and lead ads.

Q & A

Q: Should I try and run a Facebook ad myself?

A: Yes. Use Facebook Ads Manager to get the best results, but hiring a third-party will help you understand the backend on a higher level.

Q: Should I boost an post or use Facebook Ads Manager in the backend?

A: To get the best results, boosting isn’t recommended unless you’re trying to get more engagement or build your brand. To get the most for your dollar, use partnerships or third-party organizations.

Q: What objectives are going to be the most effective?

A: Depends on who you’re trying to target and what kind of ad it is. Video views, engagement, and lead generation are all examples of different objectives.

Q: When should I use stories?

A: Whenever possible! Facebook and Instagram stories are great ways to stay top of mind and in front of your clients.

Q: What is one thing I can do that can create more followers and engagement?

A: 15-second videos.

For more tips, check out Tristan Ahumada's YouTube videos here:

Facebook Ads Manager
Instagram for Beginners

important downloadable documents

Download Facebook's Real Estate Professionals Guide to Success.

Download the Live Open House Sheeter.

Additional inspiration to help with the success of your business from Breakthrough broker

Facebook: Choosing the Right Marketing Objectives Facebook Updates You Can't Afford to Miss

Grab one of our templates and begin executing what you've learned from this webinar:

What's Your Home Worth
Buy vs. Rent Social Posts
Social Media Catalog
Engagement and Creative Posts

About Scott Shapiro

As a Client Partner at Facebook, Scott works with Fortune 500 level clients in the Real Estate industry vertical. He engages with clients, their ad agencies, and Facebook marketing partners to develop and implement multiple platform solutions at Facebook.

Scott is always seeking ways to help clients meet their marketing goals via the innovative platforms that we have at our fingertips here at Facebook, Instagram, Messenger, and Audience Network.

Scott specializes in integrated marketing solutions; TV Advertising, Social Media Advertising and Marketing, and much more.

Tristan Ahumada

Since receiving the Rookie of the Year award in 2002 at Century 21, Tristan Ahumada has increased his sales productivity to an uncommon level. Not only is he ranked in the top 3% throughout all of Keller Williams nationwide out of 100,000 agents, he continually sets new standards in the industry. In 2015, his sales volume was approximately $60 million.

Learn more about Tristan and Associates.

Connect with Tristan!

Lab Coat Agents

Eric Sachs

After a successful career as a top-producing real estate agent and building a mid-sized real estate company in Colorado, broker and owner Eric Sachs and his business partner sold their company. Then, they followed their passion for helping those in the real estate industry by founding Breakthrough Broker. Eric is a recognized national speaker and is dedicated to helping real estate agents, title companies, and mortgage companies build successful businesses.

Connect with Eric on Breakthrough Broker!


Technology, marketing, & strategy your real estate business needs!

Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

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