Breakthrough Broker President Eric Sachs explains key strategies to build momentum for your business to kick off 2022 in the best way during this webinar. Eric explains how to use 20 different tactics to boost engagement with your sphere and generate more conversations. The compound effect of repetitive engagement shows that the more interactions we have with potential clients, the more opportunities we have for new business.
Create One CMA Per Day
Send one CMA to a past
client or someone you want to work
with every single day. This will help you
learn about your local market and get you in
front of your sphere. Send your CMA
with a message like this:
“Many of my friends and acquaintances
have been asking me what their home
is worth, so I thought I would send
out a quick market analysis to the people I know. If you are curious
about what your home may sell for in
today’s market, take a quick look.
Call me anytime if you have
questions."
Text a Message To a Long Lost Contact
Send a sincere message to
someone you’ve lost touch with. Make
sure to follow up with coffee, lunch,
or a phone call. Use verbiage like this:
"The events of the past year and a
half had me thinking of you. Just checking in to see how things are going. Hope all is well!"
Business Lunch With An Industry Partner
Schedule a lunch with a
mortgage or title partner and talk
about the market. Ask them how their
other Realtor partners are finding
success? Ask questions about their
business and how you can help them.
Call Three Past Clients
Call three past clients and have a meaningful
conversation. Many top producers say
their phone is their most valuable
marketing tool. Make sure to listen
carefully during these conversations
and take notes on what your clients
say. If they tell you about their
son's soccer team, write this down in
your CRM and ask them about it when
you follow up.
Market Update Social Post
Share
this to Instagram, Facebook, or
LinkedIn, but don't just post the
stats. Add your professional opinion
and explain what the numbers mean to
your followers. Create a narrative
and show how the numbers affect
buyers or sellers.
Proof of Production Postcards
This postcard will explain how the
market is affecting homeowners or buyers right now.
Add a narrative to the text field to
explain the stats. If you don't have
recently sold homes, then talk to
your managing broker about using a recent
sale from another agent in your office.
Thinking of Selling Social Posts
Post this to Facebook and Instagram.
Articulate how low inventory is
affecting the housing market, and if
anyone is thinking of selling, now is
the time. Don't assume your sphere of
influence knows this information.
Looking to Downsize Postcard
Try targeting a niche audience with tailored messages. For example, there are 70 million baby boomers right now and they may have big homes that aren't cost-effective. This Looking to Downsize Postcard is the perfect conversation starter.
Targeted Marketing Social Posts
Use the same tactics above on social media. We also have Looking to Downsize Social Posts but the key here is to find a demographic and promote your services.
Expert Commentary
Write a long-form post for your Facebook or LinkedIn page discussing the current state of the market. Use this webinar to find ideas to post about.
Google "Real Estate News"
Find your favorite publications for real estate information by typing "real estate news" into Google. Some of our favorites are Keeping Current Matters, RIS Media, Housingwire, and Inman.
Create a Feedly Account
Once you've found your go-to publications, make a Feedly account to compile all the articles from these websites in one place. This can help fuel your market updates to your sphere.
Low Inventory Letter
Send a letter to your sphere about how there are not enough homes on the market for the number of buyers to uncover more sellers. Change the greeting to something personal!
Fall Events
Host a special event for past clients. This could be a neighborhood fall clean-up, fall client appreciation party, happy hour, coffee meet-up, or brunch.
Know Your Equity Social Posts
When people ask how the market is, they are generally asking how much money they can get right now for their home. These social posts will get consumers asking about the equity in their homes.
Engagement Social Posts
Share a fun social post that reminds people you're an awesome Realtor. This post won't sound like a sales pitch and will help you engage with your followers.
The Seller's Roadmap Infographic
This is a visual way to stay in front of your sphere. Post this infographic to Instagram, Facebook, or LinkedIn. You can also write a long-form blog post with the information from the infographic.
Secrets for a Stress-Free Purchase Infographic
This is a great infographic to hand out at open houses. You can also send this to colleagues, friends, and family.
Customizable Videos
Customize, download, and post these consumer-facing videos to social media.
Direct Mail
Send postcards to your sphere directly from the Breakthrough Broker website. Upload your contact list with a CSV file and start sending.
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After a successful career as a top-producing real estate agent and building a mid-sized real estate company in Colorado, broker and owner Eric Sachs and his business partner sold their company. Then, they followed their passion for helping those in the real estate industry by founding Breakthrough Broker. Eric is a recognized national speaker and is dedicated to helping real estate agents, title companies, and mortgage companies build successful businesses.
