Upgrade to plus for unlimited access to premium content and designs! Choose a pricing plan below.
$13.95/Month
$8.95/Month
Yearly Total: $167.40
Yearly Total: $107.40
Pay Monthly
Pay Annualy Save
Plus Perks
10% Off Print Items
MLS Lookup
Premium BB Content
Logo Library
Headshot Library
Brand Color
Unlimited Downloads
And More!
Maybe later
Checkout
Complete your purchase by providing your payment information.
WANT TO BE A BETA TESTER?
Our newest product, BB Plus, begins beta testing on October 1. You can try BB Plus for free during the beta! You'll have access to premium benefits like:
The image you portray to your network might be the difference between success and failure.
If you asked your friends, family, and past clients what they thought of you as a real estate agent, what would they say? Would they describe you as a confident, passionate, winner or would they see you as a defeated, overworked, curmudgeon? If you were them, who would you want to hire as your agent?
These questions are addressing one of the most commonly overlooked aspects of being successful in real estate — managing your sphere’s perception of you. Perception management is a bit different from your marketing strategy because it involves curating your content to show that you are a confident, experienced, knowledgeable, and successful agent. An ad for a listing or an open house is only one piece of the puzzle. Posting about finding your clients the perfect house, receiving an award, or closing a deal can help round out your image and allow your sphere to see you as a real estate leader.
Your clients should see you as someone who loves what they do and has professional confidence that stems from their extensive market knowledge. In order to cultivate this sort of image for your clients, you will need some perception management strategies.
Strategies
One of the easiest ways to maintain a good image for your clients is to share your successes. Whether you just listed a new luxury mansion or sold a property for above asking price, notify your sphere about these achievements with a social media post or a direct mail campaign. You can also create a video showcasing your achievements with our Video Creator Tool! If you’re jumping out of your skin because you simply loathe the idea of an agent that gloats about how amazing they are, please keep reading. The magic is in the way you craft your message and we’ve got some ideas for you below.
How To Showcase Achievements
Demonstrate your dedication to your craft with a message about how grateful you are that a home sold quickly or how happy you are that your clients were able to win an offer on their dream house. The message should be about the experience, the win for the client, the reaching of a goal. The message should not be about you or how much money you’ll make. A thoughtful message combined with a notable achievement will remind your sphere that you care about your clients and can help them through any real estate transaction.
Here are some real-life examples of carefully crafted messages. Also check out the Breakthrough Broker Toolbox below for resources to manage how your sphere perceives you.
“What a crazy day! I showed 3 different buyers homes (found one that’s just perfect for an amazing family), put one listing under contract, attended an ethics class, and still made it to my son's Taekwondo practice. It’s true it doesn’t feel like work when you simply love what you do!” #loverealestate #thehustleisreal
“Seeing the look on your client's face when you tell them they have 7 offers is what this business is all about. What a crazy market. So lucky to get to do what I love!”
“Got the most amazing message from a client today (you know who you are and thank you for letting me share this). She said that she’s never had an agent work so hard to make her feel comfortable with the process every step of the way. I’m so grateful to work with such amazing clients and friends.”
BREAKTHROUGH BROKER TOOLBOX
Check out these great resources to help you connect with your sphere and keep your momentum going!
It looks like you already have a profile associated with [Associate Name from CP]. Would you want to update your profile to be associated with [Associate Name from custom url]? Click update to update and sign in or click not now to sign in without changing
Return To Site
*A marketing template can be re-downloaded as many times as you need within a 24 hour period. After 24 hours, it will count as an additional download.
Technology, marketing, & strategy your real estate business needs!
Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.
Equipped with features such as:
Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.
Create your free account and join over 600,000 other real estate pros.
Welcome,
Please sign in below to continue.
Forgot your password?
Enter the email that's associated with your account
Making life easier for Realtors, one 'Just Sold' postcard at a time.
Create a profile at NO COST for access to FREE:
Just Listed Flyer*
Open House Postcard*
Every Door Direct Mailers*
Business Plan
Marketing Workbook
Just Sold Instagram Post
Referral Strategies
On-Demand Growth Webinars
Consumer Facing Videos
And more!
Welcome to Breakthrough Broker
Saving you time and money, so you can sell more homes.
Below are just a few of the useful tools and strategies that you will have access to.
Business plans
Marketing plans
Referral workbook
Accounting workbook
Prospecting letters
FSBO letters
Withdrawn/Expired letters
CRM reviews
Facebook tips and tricks
LinkedIn techniques
Property brochures
Postcards
Expert interviews
Professional letterhead
Social media techniques
Sales strategies
Newsletters
Blog content
New agent startup
Zillow FSBO marketing
Listing photo branding
Buyer presentation
Tech reviews
Tech tutorials
Lead generation tips
Listing presentations
Newsletter stories
Checklists
Profile Setup
Important: You may have a temporary password or you may need to confirm your password. Please enter your normal password or create a new one now. This insures you will have access to the site and all of your saved marketing materials.