Stop Living in the Frustration Gap

By: Bruce Lund


How are you measuring success?

While I’ve been coaching thousands of entrepreneurs, solopreneurs, and salespeople over the last decade of my life, I’ve encountered so many people who want success…and they wanted it two weeks ago.

I’m just as guilty as anyone else out there who is a High D, highly-motivated solopreneur. Nothing is ever good enough. I could have worked for 16-hours straight with tons of phone calls and great relationships being built, but I go to bed at night only thinking about what I didn’t get done.

I’ve always found that the benchmark I set for myself will always move up. The minute I get close to my goal, I’ll end up moving the benchmark higher.

This is the frustration gap.

And so many people live in this frustration gap that they’ve gotten themselves into.

What I want to do is help you pivot to a “celebration gap.”

This means looking at success in a new way. Here is where I started and here is where I was able to get to. At the end of every day and every week, you should look back and celebrate your success.

You aren’t where you were yesterday, and you’ll be better tomorrow than you were today.

As long as you’re doing the heavy-lifting required, there is no reason you shouldn’t do this.

Remember, progress versus perfection in everything you do.

Download your FREE 90-Day Sales Plan

About Bruce:

Dr. Bruce Lund has trained thousands of professionals all over the country. Bruce earned a PhD in Human Performance, and prides himself on having the heart of a teacher as a former professor in the Texas A&M system. For the past five years he’s focused his attention solely on helping individuals working in commoditized industries differentiate through entrepreneur and sales coaching. 90-Day Sales Manager is one of the fastest growing training programs for solopreneurs. Get FREE access to our Sales Plan and Selling System HERE.

Library Page:

90-Day Sales Manager™ is a sales onboarding and entrepreneur training program for producers of all levels in real estate. Due to daily accountability, weekly benchmarks, and monthly evaluations, their program has been described as the P90X of sales training. Graduates of the program consistently have their “best months ever” during and immediately after completion.

Founder and director, Dr. Bruce Lund, has partnered with Breakthrough Broker to give BB agents the same great information found in this program but in mini sessions and with work-along steps. By working through the weekly videos and steps in the 90-Day Sales Manager library, you will gain the confidence needed to establish realistic goals, exceed your monthly benchmarks, and keep your pipeline full for months to come! Get access to our $15 KICKSTART program HERE and receive our planner for FREE.

More about 90-Day Sales Manager

The 90-Day Sales Manager program has 300+ organized training videos tied to daily sales content and exercises. It is quickly being recognized as the most robust, systematic training for agents all over the country. The program combines daily virtual training videos with weekly LIVE group sessions either online or in-person. Come join our fast-growing community of entrepreneurs. If you’re ready to take the 90-Day Sales Challenge get immediate access HERE.

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Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.