Articles

Maximize Your Value to Buyers: Explore Breakthrough Broker’s Video Insights

Leverage Breakthrough Broker's resources to enhance your support and service. Watch the video series now to elevate your client experience and make a lasting impact!

By Staff Writers 5 mins

New: Stand Out in the New NAR Landscape: Essential Resources for Success

When the world evolves, it’s time to refresh your approach. Discover how you can set yourself apart with our exclusive resources. Elevate your game, showcase your unique value, and transition smoothly with the support of Breakthrough Broker. Unlock th...

By Staff Writers 7 minutes

Spring Into Busy Season on a Budget

Maximizing profit on a budget can be tricky, but by using these strategies you can efficiently manage busy season.

By Staff Writers 5 mins

Q4 Push: Set the Stage Now for a Strong 2025

Don’t wait until January to boost your visibility—Q4 is the perfect time to stay top-of-mind and set the stage for a strong start in 2025.

By Staff Writers 4 mins

Real Estate Market Trends: How to Explain Data Like a Pro

Don’t just share data—interpret it! Learn how to explain real estate market trends to empower your clients’ decisions.

By Eric Sachs, President 4 mins

The Holiday Hustle: Stay Top-of-Mind Without Overwhelming People

Stay top-of-mind with your clients this holiday season using warm, personal touches that build trust without a heavy sales focus.

By Nathan Froelich, CEO 4 mins

Tax Season Prep: Help Clients Maximize Savings Before Year-End

Help clients prepare for tax season by sharing key deductions and resources that maximize their savings and position you as a trusted advisor.

By Staff Writers 7 mins

Using Consumer Facing Videos on Social

People like videos. Show your authenticity and stand out by creating awesome consumer-facing videos with this guide.

By Staff Writers 4 mins

Are You Posting Enough on Social Media?

How much social media do I need? And where do I post it? If you are unsure how to answer these questions, this guide is for you!

By Eric Sachs, President 6 mins

Win More Listings and Raise Your Income in 100 Days

Transform your real estate business with actionable strategies to organize leads, perfect your pitch, and win more listings in just 100 days.

By Staff Writers 6 minutes

4 Ways to Get More Listings and Cut Through the Noise

Stand out in a competitive real estate market with these four proven strategies to attract more listings and grow your business.

By Staff Writers 5 mins

How to Data Mine for Real Estate: Fixing Misinformation in Your CRM

Managing your contacts and relationships is crucial to succeed as an agent. Here's how to make sure you have the most accurate data possible.

By Staff Writers 4 mins

The Power of Real Estate Testimonials

Discover the power of client testimonials to build trust, attract new clients, and grow your real estate business with this actionable guide.

By Staff Writers 6 mins

Client Appreciation is Key for Getting Real Estate Referrals

Learn how to build strong client relationships that generate referrals and grow your real estate business with these proven strategies.

By Staff Writers 7 mins

How Will the Election Impact the Housing Market?

Discover how election cycles influence the housing market and prepare your clients with confidence during uncertain times.

By Staff Writers 6 minutes

8 Secrets to Dominating an Open House

Discover 8 game-changing secrets to hosting open houses that will leave a lasting impression, secure leads, and boost your real estate success.

By Sharran Srivatsaa 6 mins

Your Guide to Facebook Ads that Work

Creating the right Facebook ad is tricky. In order to grab attention and engagement, follow these important rules.

By Staff Writers 5 minutes

Get Out of Your Real Estate Comfort Zone

Comfort zones are stale listings. Refresh your life as a real estate agent by taking these steps to keep growing.

By Staff Writers 5 minutes

Get Out of Your Own Way

Move! Your life is waiting, and that problematic mindset and pessimistic attitude are only hurting your dreams.

By Staff Writers 5 minutes

How to Build Momentum as a Realtor

These 5 steps will set you up for success and help you develop the framework to get going and keep going.

By Staff Writers 6 minutes

10 Habits to Boost Agent Productivity

Unleash powerful strategies to supercharge productivity and boost your overall performance as an agent.

By Staff Writers 6 minutes

The "Not To Do" List

In part 7 of our 8 In 8 Video Series, Dave Werner discusses the things you should NEVER do. Real estate agents are bombarded with advice about the things they should do.

By Staff Writers 2 minutes

Time: Your Real Estate Secret Weapon

See how a few changes to your routine could increase your productivity by 6 weeks annually and enhance your life.

By Staff Writers 2 minutes

Be Proud to Be a Real Estate Professional

In Part 1 of our 8 in 8 video series, top-producing agent and renowned trainer Dave Werner reminds us that real estate professionals provide a valuable service and should be proud of their profession

By Staff Writers 2 minutes

8 Ways to Stay Motivated as an Agent

Feeling down or unmotivated? These 8 easy methods to finding that inner drive and getting inspired can help!

By Staff Writers 4 mins

Overcoming Frustration to Thrive

Frustration happens to everyone. By overcoming it you can come out even stronger while building essential skills.

By Staff Writers 4 minutes

Finding the Power and Using It

You have power. Start using it by following these simple steps to unleash the real estate badass that is inside you.

By Darryl Turner, CEO of the Darryl Turner Foundation 8 minutes

5 Inspirational TED Talks for Agents

Welcome to our BB TED Talk. Take a seat and get inspired by these 5 amazing talks for real estate agents.

By Staff Writers 15 minutes

Be the CEO of Your Real Estate Business

There are multiple aspects to your real estate business. Taking control and understanding them is imperative.

By Staff Writers 3 minutes

Verified Approval from Rocket Pro℠ Insight

Rocket Mortgage can be a helpful tool in putting together the best offer for your buyers. Learn how to use it.

By President Eric Sachs 4 minutes

6 Easy Steps for End-to-End Marketing

Create a postcard for an entire neighborhood and send it to a mailing list in minutes with our 6 step process.

By Staff Writers 3 minutes

How to Create a Winning Listing

Learn how to utilize price, commission, time, agreement, and marketing to your advantage and win the listing.

By Jason Abrams 5 mins

New Concierge Custom™ Platform from Placester

By streamlining brokerage marketing responsibilities, the platform enables quick, adaptable, and efficient support.

By Staff Writers 6 minutes

Strategically Use Your Community Reports

Location is key for buyers. Get ahead of the game by offering our community reports in your marketing materials.

By Staff Writers 4 minutes

Defining Cap Rate and Net Operating Income

Useful information on Capitalization Rate and Net Operating Income as it relates to residential investment property.

By Staff Writers 4 minutes

Expert Interview: Practicing Agent Safety

Safety is just as important as sales. Keep yourself from harm with these agent safety tips from a police lieutenant.

By Staff Writers 3 minutes

Winning Strategies for Multiple Offers

Multiple offers on the buyer or seller side? Learn how to navigate it and get the best possible outcome for clients.

By Staff Writers 4 minutes

Your Divorcing Family Real Estate Kit

Divorce is tough. Make it easier by being by people's side in a real, personal way with our divorcing family kit.

By Staff Writers 4 mins

Creating a Customer Experience for Sellers

Human interaction is essential in real estate. Here is how to connect with your clients and wow them.

By President Eric Sachs 5 minutes

Building Your First Real Estate Team

There is only so much you can do in a day as a realtor. Learn when it's time to expand to a team and how to do it.

By Staff Writers 4 minutes

Grow Your Contacts With Handwritten Notes

Want to create 780 new connections this year? Use these 9 tips to create quick and effective handwritten notes.

By Chalice Springfield, Sears Real Estate 5 minutes

Solving the Millennial Mystery

Millennials are not as tough to crack as you think. Learn how to navigate the millenial real estate world.

By Staff Writers 7 minutes

Door to Door Prospecting Tips for Agents

People today long for connection. Make a lasting impression with these tips for door to door marketing.

By Staff Writers 3 minutes

Choosing the Right CRM for Real Estate

CRM gives you the power of a full team at a fraction of the cost. Maximize your sales power by choosing the right one.

By Staff Writers 5 mins

Here Is Why You Need a Realtor CRM

A great CRM is critical to the success of your business, not to mention crucial for maintaining organization.

By Staff Writers 5 mins

20 Email Campaign Themes for Realtors

Get people to open your email - and keep them reading when they do. Create engaging emails by using these 20 tips.

By Staff Writers 4 minutes

The Implementation Code

Becoming an implementer (in short, getting things done) will be the difference between your business growing stagnate or exponential growth. Read more below...

By Staff Writers 6 mins

3 Steps to Double Your Net Income

I don't want more income - said no one ever. Learn 3 simple ways to effectively double your income this year.

By Staff Writers 3 mins

Why Company Culture Equals Brokerage Success

Building company culture is essential for employees. See how to create one that works for your brokerage.

By Staff Writers 4 mins

When to Use Pros for Your Brokerage Branding

Deciding when to get help from other professionals is tough. Learn how to pick and choose in this guide.

By Staff Writers 4 minutes

Mortgage Relationships Strengthen Offers

Create a seamless transaction that’s highly likely to give you referrals from your clients for years to come.

By President Eric Sachs 3 minutes

The 10 x 90% = 0 Rule for Real Estate Agents

If a real estate agent has 10 tasks that are 90% complete, they have essentially completed nothing. Beware of the 10 x 90% = 0 Rule!

By Eric Sachs & Nathan Froelich 7 mins

5 Minute Hack for Seamless Marketing

Little changes can have big impacts. Save time and create seamless marketing using this easy digital hack.

By Staff Writers 5 mins

Strengths of Storytelling

As a real estate agent, there are many ways of communicating with people in your sphere, but recent studies show that storytelling may be the most engaging method for listeners.

4 minutes

A CRM's Role in Lead Quantity Vs. Quality

Can a CRM improve your lead conversion rate? Read on to find out!

By Staff Writers 5 mins

Tech Services for Real Estate Agents

Check out these exciting technology companies that are changing the real estate game.

By Staff Writers 4 mins

Breakthrough Broker Introduces a New Template Editor

Introducing an all-new template editor and user experience!

By Jeff Bernheisel August 28, 2023 7 mins

Streamline Your Real Estate Business Finances with Realtyzam

Your ultimate guide to efficient expense tracking.

By Eric Sachs, President & Co-founder Breakthrough Broker January 01, 2024 7 mins

Embrace the Change NAR Webinar Recap: Top Takeaways

Has the NAR settlement got you worried? Reframe this change as an opportunity and find out what the experts have to say about it.

By Claire Tak March 25, 2024 5 minutes

Top 3 Tips to Increase Your Social Engagement

Do you want to be more active on social media? Here are three strategies we recommend for boosting engagement.

By Jeff Bernheisel 10 mins

The Need-to-Knows as a New Agent

Cheers to getting your real estate license—you're an official agent, ready to take on the exciting and challenging world of helping people buy and sell homes. But where do you begin as a new real estate agent, and what should you tackle first?

By Staff Writers 5 mins

Win More Business with Community Reports

Our Community Reports offer more than just a property overview. Use these to win more business.

By BB Staff Writer July 10, 2023 10 mins

Should Instagram & Chat GPT Co-Exist?

Instagram and ChatGPT? Should they co-exist?

By Michelle Berman-Mikel April 28, 2023 5 min

Shifting Your 10%. Put Instagram to Work for You

How do you make Instagram work for you? Put the work in to build out these three steps.

By Michelle Berman-Mikel 10 mins

The Agent's Edge by Jordan Cohen Book Review

The only book you'll ever need to successfully win every listing presentation.

By Eric Sachs June 16, 2023 10 mins

Maximize Your Impact: Open House Guidebook

The Open House Guidebook is an interactive PDF complete with links to explanatory videos by our Co-founder, Eric Sachs, drawing from his extensive experience in conducting successful open houses. Use this to maximize your open house success.

By Jeff Bernheisel 5 mins

How Broker Owners and Team Leaders Can Help Their Agents Win in 2025

Broker owners and team leaders, this may be the single most important time for you as a leader. Seize the moment!

By Eric Sachs, President & Co-founder 10 mins

Easy Street Offers: Empowering Agents with Instant Solutions

Learn how top-performing agents nationwide are leveraging cash offers to dominate their markets.

By Staff writers 7 mins

Realtyzam, Easy Accounting Software for Real Estate Pros

In the fast-paced world of real estate, we are bombarded with technology every single day. Which CRM to use? What type of lead generation gives me the best ROI? Can I drive more leads through social media? There are literally thousands of real estate-re...

By Eric Sachs, President 7 mins

10 Tips to Pack Your Next Open House

Packing an open house is not easy to do. Use these 10 steps to make sure your next open house is a huge success.

By Staff Writers 4 Minutes

Establish Rules for Your Brokerage Brand

Keeping multiple agents on brand in a brokerage can be tough. Make it easy with these effective branding tools.

By Staff Writers 5 mins

Why the Big Change?

Breakthrough is evolving—discover how our new paid platform will deliver even more powerful marketing tools, automation, and strategies to help real estate agents succeed.

By Staff Writers 4 mins

6 Ways to Take a Geo Farm to the Next Level

Create sustainable, focused geo farms and use them to excel in all aspects of geo farm strategy.

By Sharran Srivatsa

Unique Open House Strategies from Our CEO

Top strategies from our CEO on how you can create the best possible open houses as a real estate agent.

By Staff Writers 4 Minutes

How To Use The Multiple Open House Comparison Chart

Get in front of more motivated buyers and stay organized with this effective multiple open house comparison chart.

By Staff Writers 3 Minutes

The Perfect Open House Follow Up Email

Sending an easily digestible but compelling email will help you turn open house attendees into leads.

By Staff Writers 2 Minutes

Two of the Best Open House Scripts

Establish relationships with each person who comes to your open house by starting simple and open conversations.

By Sharran Srivatsaa 3 Minutes

25 Marketing Tactics for an Open House

Keep people coming in the doors at your next open house by using these strategic marketing practices.

By Staff Writers 4 mins

Tips for Agents to Gain Client Trust

A shifting market means trust is more important than ever. Learn how to gain client trust as a real estate agent.

By Staff Writers 4 mins

How to Add Value to Your Services

This simple and effective selling proposition helps your clients feel safe and quickly adds value to your services.

By Staff Writers 3 Minutes

Generate Leads with This Simple Text Message Strategy

Ready to spark conversations and generate leads with ease? Check out this simple text message strategy inspired by a recent webinar with Tom Ferry. It’s designed to engage your sphere of influence and reconnect with past clients. Feel free to copy and...

By Staff Writers 5 mins

How to Build a Geo Farm on a Budget

Limited funding but want to maximize farming? Use these 5 expert steps to create a geo farm on a budget.

By Sharran Srivatsaa 3 Minutes

How to Invest In Your Referral Network

Your fellow businesses and local community can work for you. Learn to utilize them to the fullest with these steps.

By Staff Writer 3 mins

Breakthrough Broker Closing Gift Guide

A closing gift helps your clients remember you as the right person for the job. These 21 ideas are sure to wow.

By Staff Writers 4 Minutes

7 Ideas to Grow & Maintain Your SOI

What you know can only go so far. Learn how to take your sphere of influence and turn it into leads and sales.

By Staff Writers 4 Minutes

Strategies for Getting Steady Referrals

Constantly finding referrals can be long and tedious. Learn to steadily find clients by utilizing your resources.

By Staff Writers 4 Minutes

Thank You Letter Templates for Realtors

Writing a great thank you letter as a realtor can go a long way. Save time with these thank you letter templates.

By BB Staff Writer, Claire Tak 3 Minutes

Are Lead Generations Worth the Spend?

Asking the right questions is important for new lead generation. Use this guide to get the most for your money.

By President, Eric Sachs 5 Minutes

Mid-January Momentum: Your 90-Day Real Estate Success Plan

The importance of the first 90 days of the year cannot be overstated. This period is crucial in setting the tone and momentum for the months to follow. It’s when strategies are put into motion, goals begin to materialize, and your plans start to ta...

By Jeff Bernheisel January 05, 2024 10 mins

Fall into Success: 12 Marketing Must-Haves for Real Estate Professionals

Finish the year strong with these 12 must-have real estate marketing tools! From social media templates to direct mail strategies, discover the best ways to boost your brand this fall.

By Jeff Bernheisel October 02, 2023 10 mins

Choosing Facebook Marketing Objectives

Facebook objectives are just as important as the content. Learn how to use them properly in this Facebook tutorial.

By Staff Writers 7 Minutes

TikTok: The Real Estate Agent’s Newest Tool

TikTok is the number one downloaded app in the world, and we can teach you why and how you should be using it.

By Staff Writers 4 mins

3 Easy Ways To Stay Active on Social Media

It's as easy as one, two, three. These quick and easy social media hacks are sure to boost your engagement.

By Staff Writers 3 Minutes

How to Use Instagram with ChatGPT

ChatGPT can be an essential tool if it is used correctly. Find out how to utilize ChatGPT for killer IG posts.

By Michelle Berman-Mikel 4 Minutes

Take Control of Your Online Profiles to Get More Clients

When's the last time you Googled yourself? If you noticed your social media and other website profiles needed sprucing up, this article is for you. We break down each of the following sites and provide a step-by-step guide for how to improve your profile.

By Eric Sachs April 10, 2024 5 mins

What are the five parts of the Instagram Flywheel?

How do you shift your business from good to great? The answer is through a compounding effect of actions known as the flywheel.

By Michelle Berman-Mikel November 10, 2023 10 mins

Top 10 Tax Deductions to Save Money as a Real Estate Agent

"I love paying taxes," said no agent, ever.

By Staff Writers 6 mins

Elevate Your Real Estate Business with Breakthrough Broker Plus: The Ultimate Marketing Solution

Streamline your marketing and focus on closing deals with Breakthrough Broker Plus. Automate campaigns, customize materials, and save time—without the hassle. Ready to grow your real estate business effortlessly? Discover how Breakthrough Broker Plus ...

By Staff Writers 15 mins

7 Tips for Writing Real Estate Listing Descriptions

Writing a pleasant and vivid home description can be tough. Here's how to make your listing shine simply by the text used to describe it.

By Staff Writers 5 mins

11 Meeting Ideas for Broker Owners or Team Leaders

Build a company culture real estate agents are proud to be a part of by having powerful team meetings. Here are 11 ideas you can use to have meetings that go above and beyond!

By Staff Writers 6 Minutes

Throttle & Thrive - 3 Day Real Estate Challenge

Unleash your Real Estate potential and take your career to new heights with Throttle and Thrive: The 3-day challenge designed to help you conquer your goals and thrive in the industry.

By Staff Writers 5 Minutes

Be the Brand: How to Stand Out from the Crowd and Get More Clients

Want more clients and lasting success? Learn how to build a standout real estate brand that captures attention and earns trust!

By Staff Writers 4 mins

The Power of Storytelling in Real Estate Marketing

Want to connect with more clients and close more deals? Master the art of storytelling to make your real estate marketing unforgettable.

By Staff Writers 4 mins

How to Handle Buyer Broker Agreement Objections

With NAR regulations now in effect, it's crucial to differentiate yourself as an agent in this evolving landscape. Set yourself apart by showcasing your unique value and preparation. Anticipate and role-play the objections you’re likely to encounter, ...

10 minutes

Strategies for Smooth Buyer Agreement Signings

Facing objections when signing buyer agent agreements is inevitable. But with the right preparation, you can turn these challenges into opportunities. Discover common objections you might encounter and learn effective strategies for overcoming them. Gra...

By Staff Writers 10 mins

How to Nail Your Listing Presentation

Enhance your brand and show potential sellers why you deserve to be their agent in this awesome guide.

By Staff Writers 5 mins

ChatGPT Prompting: Know Your Role

Curious about AI and ChatGPT for realtors?. Learn to efficiently use ChatGPT to benefit your real estate business.

By Jeff Bernheisel June 01, 2023 10 mins

The Best Real Estate Letters for Marketing

To help you identify potential home buyers and sellers, we offer prospecting and marketing advice in this video.

By Staff Writers 3 Minutes

3 Content Pieces You Can Use 18 Ways

Content is king, and it can be used in many ways. Here are 3 different content pieces and 18 ways to use them.

By Staff Writers 3 Minutes

Knock on Doors Like a Real Estate Pro

Knocking on doors and talking to different people is not easy. Learn how to knock like a pro in this BB video.

By Staff Writers 3 Minutes

Closing Day Is a Social Media Gold Mine

Closing day is a proud day. Maximize your organic real estate social content with our 5 step social media checklist.

By Giselle Ugarte, CEO of Action Forward 4 mins

Tip the Scales in Your Favor

In the competitive world of real estate, what sets you apart from other agents? Here are three strategic ways to leverage home warranties and set yourself apart.

By Sponsored Article by the ARW Home mobile App BuyAHomePlan 5 mins

Setting Your Buyers' Expectations

With the use of these five strategies, you will give your buyers a competitive advantage over other buyers in the market (and solidify a buyer client for life who will sing your praises to their friends and family)!

By Staff Writers 4 mins

Why QR Code Marketing is the Way to Get More Leads

When you provide an easy way for buyers to gain information about a home from a quick snap on their phones, you make it easier for them to take the next step.

By Claire Tak, BB Staff Writer May 07, 2024 7 mins

Zero Work at Tax Time with Realtyzam

Realtyzam helps you keep accurate records of every single expense throughout the year with very little thought or effort if used as intended. Sync your bank accounts and scan receipts to categorize your business expenditures, such as marketing, purchase...

By Eric Sachs, President & Co-founder February 22, 2024 7 mins

	Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
	Easy-to-use marketing technology to create and customize professional marketing designs.
	Direct mail marketing services and engaging social media content.

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The Power of Storytelling in Real Estate Marketing

The Latest

Open House

SOI

Referrals

Social Media

Motivation

Tips

Business

The Latest

Using Consumer Facing Videos on Social

10 Engaging Instagram Posts for Realtors

5 Easy Steps to Advertise Your Listing

Get Out of Your Real Estate Comfort Zone

Get Out of Your Own Way

How to Build Momentum as a Realtor

The "Not To Do" List

Time: Your Real Estate Secret Weapon

Be Proud to Be a Real Estate Professional

8 Ways to Stay Motivated as an Agent

Overcoming Frustration to Thrive

Finding the Power and Using It

5 Inspirational TED Talks for Agents

Be the CEO of Your Real Estate Business

Verified Approval from Rocket Pro℠ Insight

6 Easy Steps for End-to-End Marketing

How to Create a Winning Listing

New Concierge Custom™ Platform from Placester

Strategically Use Your Community Reports

Defining Cap Rate and Net Operating Income

Expert Interview: Practicing Agent Safety

Winning Strategies for Multiple Offers

Your Divorcing Family Real Estate Kit

Creating a Customer Experience for Sellers

Building Your First Real Estate Team

Grow Your Contacts With Handwritten Notes

Solving the Millennial Mystery

Door to Door Prospecting Tips for Agents

Here Is Why You Need a Realtor CRM

20 Email Campaign Themes for Realtors

The Implementation Code

3 Steps to Double Your Net Income

Why Company Culture Equals Brokerage Success

Establish Rules for Your Brokerage Brand

When to Use Pros for Your Brokerage Branding

Mortgage Relationships Strengthen Offers

Tech Services for Real Estate Agents

New: Stand Out in the New NAR Landscape: Essential Resources for Success

Q4 Push: Set the Stage Now for a Strong 2025

Real Estate Market Trends: How to Explain Data Like a Pro

The Holiday Hustle: Stay Top-of-Mind Without Overwhelming People

Tax Season Prep: Help Clients Maximize Savings Before Year-End

Are You Posting Enough on Social Media?

Setting Your Buyers' Expectations

8 Secrets to Dominating an Open House

How to Data Mine for Real Estate: Fixing Misinformation in Your CRM

The Power of Real Estate Testimonials

4 Ways to Get More Listings and Cut Through the Noise

Client Appreciation is Key for Getting Real Estate Referrals

How Will the Election Impact the Housing Market?

Closing Day Is a Social Media Gold Mine

10 Habits to Boost Agent Productivity

Choosing the Right CRM for Real Estate

A CRM's Role in Lead Quantity Vs. Quality

Easy Street Offers: Empowering Agents with Instant Solutions

What to Expect from Breakthrough in 2025

Why the Big Change?

How to Handle Buyer Broker Agreement Objections

Strategies for Smooth Buyer Agreement Signings

Breakthrough Broker Introduces a New Template Editor

Streamline Your Real Estate Business Finances with Realtyzam

Embrace the Change NAR Webinar Recap: Top Takeaways

ChatGPT Prompting: Know Your Role

Top 3 Tips to Increase Your Social Engagement

The Need-to-Knows as a New Agent

Win More Business with Community Reports

Should Instagram & Chat GPT Co-Exist?

Shifting Your 10%. Put Instagram to Work for You